Hey peps! Did you miss me?

I sure did miss you.

In this week’s topic, we are going to talk about Principles of Design.

There are various types of principles but we are going to focus on only three; namely balance, hierarchy and contrast

First let’s start by what is Principle of Design.

Principles are concepts used to organize or arrange the structural elements of design. The way in which these principles are applied affects the expressive content or the message of the work.

We have already noted that colour psychology and colour theory is important to design and the principles are no less important.

For a design to be completely effective, there are factors that need to be taken into consideration. That is why there are so many elements to creating the perfect design and these principles are a part of that.

Now that we have defined what principles are, let’s dig a little deeper on some of the types.

  1. Balance- when you think of balance there is one word that jumps to mind and that’s stability. This does not mean that the fonts on the design have to be the same size or if there are circles on the design they have to be the same size and in order. What balance is in this case, is how one element affects another to create something that is appealing to the eyes. Balance can be viewed in two ways: Symmetrical and Asymmetrical.
  1. Symmetrical balance weights the elements evenly on either sides of the design,
  2. Asymmetrical uses contrast to even out the flow of design (i.e. dark elements are balanced out by light ones). Copperman (2016)


  1. Hierarchy- As the name suggests, it deals with the most important things first. In design, to make the font bigger or a colour pop more to appeal to persons, may be a good way to establish hierarchy in a design. The one thing that you want people to remember in the design should be at the top of the list and then everything else can follow.  Hierarchy is viewed as the crowning principle of design which all other principles work towards supporting.


  1. Contrast- When two elements are different but complement each other well, we have the perfect contrast. This type of principle is very important in design because it is one that guides the viewer’s eyes. Contrast happens when two design elements are in opposition to each other, like black and white, thick and thin, modern and traditional. Copperman (2016)

Lisa Marder (2018) said that contrast can be achieved by juxtapositions of any of the elements of art. She added that colours can be very good examples of contrast as well.

There are other principles that we can look at but in another session. In the meantime practice using these three types in your design and see how best you can achieve them to appeal to the viewer until next week. Don’t miss me too much!



Art Design and Visual Thinking

Retrieved from: http://char.txa.cornell.edu/language/principl/principl.htm

Copperman A (2016 July 27, 2016) 8 Basic Principles of Design to Help You Create Awesome Graphics

Retrieved from: https://blog.adobespark.com/2016/07/27/8-basic-design-principles-to-help-you-create-better-graphics/

The five principles of design and what they can do for you

Retrieved from: https://www.canva.com/learn/five-principles-design-can/

Merder L (2018) The 7 Principles of Art and Design

Retrieved from: https://www.thoughtco.com/principles-of-art-and-design-2578740


Additional Reading

Retrieved from: https://visual.ly/community/infographic/education/6-principles-design